April 22, 2022 | Category: Digital Marketing

Demystifying TikTok

Demystifying TikTok

Suasion Communications Group President, Susan Adelizzi-Schmidt, MBA, and team members Lauren Schmidt and Conrad Schmidt presented ‘TikTok Demystified’ during the Downtown New Jersey Management Forum on Thursday, April 21.

The presentation took a deep dive into TikTok, and analyzed the best ways to position brands for success on the burgeoning social media app. With two Gen Z perspectives, ‘TikTok Demystified’ offered a unique perspective on not just how the app works, but what makes for a successful account, and how TikTok is unique to other social media platforms. Here are some key points from the presentation if you’re looking to take the leap into the TikTok world:

  1. Gen Z dominates the app. Understanding the Gen Z (ages 25 and under) perspective is key to understanding TikTok.
  2. Quality matters. Generation Z are internet natives, and can easily see through advertisements and disingenuous content.
  3. TikTok moves quickly, and while trends are important to understand, they can cycle more quickly than you think.
  4. TikTok is designed for success. Anyone can use TikTok, and its unique For You page provides an audience to even the most niche subjects.

Click here for the complete presentation