November 29, 2019 | Category: Marketing

Exploring Experiential Travel in 2020 and Beyond

experimental tourism

Suasion Communications Group president Susan Adelizzi-Schmidt will be a featured speaker at the annual 2019 New Jersey Conference on Tourism, sponsored by the New Jersey Tourism Association, December 4 & 5 at the Hard Rock Hotel & Casino in Atlantic City, NJ.  Susan’s presentation will highlight the latest Experiential Travel Trends.

Experiential tourism is one of the fastest-growing travel trends. But experiential travel isn’t new. In fact, for a number of years now, travelers have long been desiring trips full of culinary, culture and activity-based experiences. This demand shows no signs of slowing down, and travel agencies, CVBs, and tourism destinations will see great success in offering their customers such experiences.

Travelers will continue to seek local and authentic experiences, whether that’s the best pizza joint in the state, a tour of historic sites, or a scenic boat ride. These types of experiences are growing more accessible with digital platforms like Airbnb that make planning trips easier.

Experiential tourism is meant to be not only authentic, but also immersive and meaningful. With this kind of tourism, travelers engage with a particular place’s history, people, culture, food and environment.

Here, we look at a few examples of what will drive experiential travel in 2020 and beyond: