So, how do you make sure that your efforts aren’t going to waste in your blog posts? These six content marketing tips will help you produce compelling posts and drive traffic to your website.
- Know Your Audience
Before you start writing, it’s crucial that you know who your audience is and what they are looking for. Instead of guessing the needs and wants of your audience, be sure to research your target market before you begin writing.
- Develop a Compelling Headline
If you don’t have a compelling headline, there is a very good chance that your blog post may be passed over. Keep titles short, sweet and use descriptive words. An effective formula to try is Number or Trigger word + Adjective + Keyword + Promise.
- Use Imagery
Since our brains process visual content faster than text based content, adding imagery can help boost engagement. Enhance your written content with imagery that helps to visualize what you are writing about. Photos, diagrams or even video clips can bring life to written material and help to convey your message.
- Optimize For SEO
Keywords can make all the difference in your blog posts. Be sure to incorporate key words into the body of your blog post, title, URL and even the name of any imagery or video content inserted into the post.
- Incorporate a Call-To-Action
Whether you ask your readers to leave a comment, share your post, follow you on social media or even purchase a product or service, be clear and concise in any call-to-action.